The cost to watch scottish football on the telly is about to become more expensive following the announcement that subscription-based channel premier sports had acquired the rights to showcase the scottish cup along with the bbc next season.
The deal is supposed to be worth up to £20 million over six years and even with the BBC continuing to show free-to-air live matches and now including one match each from the first round to the third, does this announcement have the best interests of the fans?
In my opinion, it doesn’t.
This new deal brings the total number of channels that you will have to shell out a monthly fee on to a staggering three. We currently have Sky Sports showing Scottish football on their channels at £22 a month, BT Sports at £27.99 a month and it will now cost £9.99 to watch selected Scottish Cup ties on Premier Sports. In total, if you were keeping these channels for a year at their current rate, you would have to shell out a whopping £719.76. This figure doesn’t even include the cost of your own club’s TV channel which range from £49 to £96 depending on who you support. It also doesn’t consider the price of a season ticket and even the TV License we pay for.
Sky Sports may be rumoured to be in the driving seat to net the rights to screen the Premiership in a three-year deal worth £100 million but to watch any Betfred League cup games, we will still need to subscribe to BT Sports until 2020.
We all love to read about any new investment being brought into Scottish football but to now have our beautiful game scattered over three different channels you have to pay for is absolutely ludicrous.
The news has been met with disapproval from Scottish football fans and rightly so. They are feeling aggrieved that it will cost much more now to watch football in their own county and are not ready to start paying through the nose to do so. With the poor standard of coverage also being scrutinised, there has been more negativity to this news than positive.
Unsurprisingly, the SFA Chief Executive Ian Maxwell is proud as punch with this new partnership.
"The William Hill Scottish Cup is a tournament that is steeped in history,” Said Maxwell.
“In it, the clubs and players have created countless unforgettable memories and this deal will ensure that more action than ever before will be broadcast live to the nation.
“It will also drive significant revenue back to all the clubs who participate in the competition, ensuring ongoing investment into the game.
"We look forward to working with Premier Sports and the BBC to help us continue to tell the stories and cover the action of our top knockout competition.”
Unfortunately, we have become used to this kind of shithousery from the smug boys at Hampden who think every action they make is for the good of our game and should be welcomed with a pat on the back.
Luckily for us Dundee fans, cup runs are as rare as the TV in the Bobby Cox working so subscribing to a new channel will more than likely not affect us.