FPS had a huge opportunity to really win the hearts and minds of All Dees ( wether currently in DFCSS or not ) with a friendlier offer and T.E.A.M. approach
Simplified too ...
Dear Friends and fellow supporters as you are aware we need to work together to move all Our plans for DFC forward. We are therefore initially offering £20,000 for the £140,000 of ordinary shares Dundee supporters purchased to save Our club and in five years time will commit to repay annually the remaining balance of £120,000 at £10,000 per annum in respect of that great effort.
.... thinking, if a new stadium is going to happen surely 5 years is a workable timeframe and 10k will be a small amount in the income generated from it.
FPS would generate massive goodwill with all the supporters and a sense of re engagement with us while avoiding an unnecessary aggressive, you and us, feel to proceedings.
Also the society would be more comfortable reinvesting some or all of the 10k annually back to the benefit of the club.
Again I appreciate this is very simplified approach but feel FPS just needed to ca canny.
Our Football team is just not your average everyday business.